The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Single
Points: 25.0
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation
Category: Design for the Greater Good / Designer Initiated
Points: 25.0
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Brand Identity / Logo Design
Points: 15.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil
Category: User Generated Content / Short-Form
Points: 10.0
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library
Category: Websites / Public Service/Non-Profit
Points: 5.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation
Category: Craft / Photography - Single or Series
Points: 5.0
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Broadcast and Moving Image / Craft Animation
Points: 5.0
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Broadcast and Moving Image / Craft Animation
Points: 5.0
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council
Category: Websites / Public Service/Non-Profit
Points: 5.0
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Collateral Design / Booklets and Brochures
Points: 5.0
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council
Category: Banners & Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills
Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Mobile Applications/Sites / Branded Games
Points: 5.0
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills
Category: Websites / Food & Drinks
Points: 5.0
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign
Category: Intellectual Property & Products / Digital Product
Points: 5.0
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency
Category: Spatial Design / Outdoor Spaces
Points: 5.0
Wild Postings
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Collateral Design / Posters - Series
Points: 5.0
Phubbing - A Word Is Born
Agency: McCann / Melbourne
Client: Macquarie Dictionary
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer
Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society
Category: Radio / Public Service - Single
Points: 5.0
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency
Category: Self-Promotion / Single or Series
Points: 5.0
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols
Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Origami
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Agency: McCann Worldgroup / Singapore
Client: L'Oreal
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Cat
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD
Category: Collateral / Posters - Single
Points: 5.0
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 5.0
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Design for the Greater Good / Designer Initiated
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Mondelez International
Title:
Wonderfilled Anthem
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
John F. Kennedy Presidential Library
Title:
An Idea Lives On
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Merit Award
Points:
5.0
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Merit Award
Points:
5.0
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Martin Agency
Title:
David Martin Poster
Category:
Self-Promotion / Single or Series
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Gianvito Rossi Origami Invites
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
PREMIER TISSUES INDIA LTD
Title:
Origami
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
L'Oreal
Title:
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0